‘Shall we walk together?’
Jayeondo Salt Bread in Seongsu begins with a sentimental narrative that I wish to stroll with you along the long street of Yeonmujang road.
Seongsu Project
Moduda Project
Jayeondo Salt Bread in Seongsu
The Yeonmujang road as a story of storytelling is a center of commercially popular place where a lot of pop-up stores attract young customers and lead the food and beverage trends.
‘Jayeondo Salt Bread in Seongsu is evaluated as the most successful store. It is located closest to the center of Yeonmujang road, and after opening in August, 2023, it instantly drew explosive traffic flow to Dongyeonmujang (Eastern area of Yeonmujang) from Seoyeonmujang (Western area of Yeonmujang), where luxury brand pop-up stores were placed.
Commercial analysis, product development, branding,
package design, spatial design, marketing,
ingredient sourcing, recruiting, and operating system
(All by Moduda Property)
DalIm Mak
‘A Kaymak made by boiling careful hearts. Bear-shaped bread that makes you happy when you have it.’
We are a dessert cafe, where you can enjoy ‘Kaymak’, taking effort for a long time, along with bear-shaped bread of adorable face.
Among tall buildings, by locating a large cherry blossom tree on the rooftop of a single-story building, we created an emotional place, memorable for whoever walking along the Yeonmujang road.
Commercial analysis, product development, branding,
package design, spatial design, marketing,
ingredient sourcing, recruiting, and operating system
(All by Moduda Property)
