This ‘Jayeondo Salt Bread & Jayeondoga’ is rebranded with a story that it is a special space to have waited over a hundred years to meet you.
Ikseon Project
Moduda Project
Jayeondo Salt Bread & Jayeondoga
‘Jayeondo Salt Bread & Jayeondoga’, which possesses both of the antiquity and novelty is established in the most prominent location on the historical heritage of Ikseon-dong, and it stands out to have maximized its activation of the commercial area. The newly branded store with successful spatial design was born in renovative construction to preserve the value of a century-old Hanok building without any disposal of its antiquity through specialized expertise.
Commercial analysis, product development, branding,
package design, renovative construction,
spatial design, marketing, ingredient sourcing, recruiting, and operating system
(All by Moduda Property)





