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Haeundae Project

Moduda Project

Jayeondo Salt Bread & Jayeondo Sea

‘Where the blue sea is beneath hillsides’

The hillsides of Mipo, overlooking the blue sea of Haeundae, has become an emotional spot fascinating people today.

Unlike the big and well-known tourist destination called Haeundae in Korea, Mipo, where we are located and it reminds us of a tiny seaside village sometimes seen on Instagram, is the best place to make it easy to get the branding concept of Jayeondo Salt Bread at once.

When you turn from walking along the seaside to going up the hillside to see the stars, you can find Jayeondo Salt Bread & Jayeondo Sea, as if it has been there since long ago.

It is possible to preserve the value of an original corner shop building, because specialized construction and space design made it by considering every detail at even the smallest things. 

Commercial analysis, product development, branding,
package design, spatial design, marketing,
ingredient sourcing, recruiting, and operating system
(All by Moduda Property)