Enhasulo Project

moduda poject

The Terrace Plaza

Where?: “Yeongjongdo”, the only sea within an hour’s distance from Seoul.

Why?: Planning a new commercial district by reinterpreting a symbolic significance of ‘Gueup Batteo’ that an original center connected the mainland and the island as connecting the old and new.

How?: Rebuilding the Batteo as a young and vibrant place of coexistence, embracing the sea without harming local markets indigenous people operate.

What?: A resort embracing the sea. Developing architecture and content that allows you to feel the warm ocean with your whole body to comfort a city-weary mind.

Among the buildings around the Gueup Batteo, the first rooftop terrace was designed and constructed, and through a challenging design with a 5 floors to showcase an ‘Open Showroom’, where its terrace is visible from every building.
The Terrace Plaza has established itself as the ‘first’ and ‘best’ landmark in the Enhasulo, reflecting its design to all surrounding buildings.

Commercial analysis, land purchase,
building design, construction, spatial planning,
product development, and branding (All by Moduda Property)

Jayeondo Salt Bread the Head Store

Originating from the idea to create a takeout-only product representing
Yongjongdo using its old name ‘Jayeondo’, the Salt Bakery started.

The nostalgic atmosphere was expressed in a package.
The Premium Salt Bread was developed after conducting 100 ingredient tests and 1,000 baking tests in order to create a local specialty by only using the finest ingredients and the most precious gift from the sea, salt.
The Salt Bread quickly grew into a mega-hit product, selling 7,000 units a day, and it became the biggest salt bread store in Asia, surpassing Japan’s original Shio bread, selling 6,000 units a day.

Commercial analysis, product development, branding,
package design, spatial design, marketing,
ingredient sourcing, recruiting, and operating system design
(All by Moduda Property)

Dalim Bread

‘A heart-sweetening Bread that makes you happy when you eat it’
A Souffle castella takeout specialty store, focusing on unique storytelling of the word ‘sweetening’ to express wholehearted care.

The package, like a traditional herbal medicine using natural Korean paper with sincerity, was successfully created to express the name of Dalim Bread more clearly.
Without any artificial chemicals, the bread incorporates natural performance directly into the space and recipe with animal welfare eggs, AOP-certificated butter, and organic sugarcane.

Commercial analysis, product development, branding,
package design, spatial design, marketing,
ingredient sourcing, recruiting, and operating system design
(All by Moduda Property)

Bada-Ap Terrace (Seaside Terrace)

The number one ranked Brand cafe in Incheon,
replacing every record such as shortest dominated search ranking, designated ranking, and keyword ranking.

A bakery cafe that stands out for emotional storytelling touching heart,
poetic spatial design, changing landscape display according to every season, and its intuitive naming “Terrace in front of the sea”
During the unprecedented COVID-19 pandemic, when everyone avoided closed space,
what people needed was ‘untainted nature’ and a sense of ‘rest.
This content, which focused on ‘sea and rest experienced on an open terrace’ rather than the environment within closed windows,
quickly grew into a hotspot with over 3,000 visitors a day on average, along with its opening.

Commercial analysis, product development, branding,
package design, spatial design, marketing,
ingredient sourcing, recruiting, and operating system design
(All by Moduda Property)

Bada-Ap Farm (Seaside farm)

A dessert cafe including a beautiful fruit house
illed with peaches and dessert made from daily-delivered fruits.

It offers a unique comfort no one could have,
as sitting on a straw chair and a cultivator in the center of this store and gazing at the sea.

Product development, branding, package design,
spatial design, marketing, ingredient sourcing,
recruiting, and operating system design
(All by Moduda Property)

Bada-Ap Table (Seaside Table)

A unique dining experience starting with an invitation on the menu saying
“One fine day, we invite you who are special to this wonderful place”

This restaurant offers refined meals suitable for a resort.
It provides Western and Korean cuisine as special themes every season.
It is a well-made dining service not only for one simple meal but for a table full of stories.

Product development, branding, package design,
spatial design, marketing, ingredient sourcing,
recruiting, and operating system design
(All by Moduda Property)

Bada-Ap Kkomag-jip (seaside cockle restaurant)

A warm place began from a somewhat strange fantasy:
“What would it feel like to have a meal by the windows?”

This restaurant resembles a tea house with flat-bed seats and adorable cushions,
and it became a famous dining spot where people of all ages are waiting in line to enjoy a plate of cockle Bibimbap with decent side dishes.

Product development, branding, package design,
spatial design, marketing, ingredient sourcing,
recruiting, and operating system design (All by Moduda Property)

Bada-Ap Ramen-jip (seaside ramen restaurant)

‘A small seafood ramen specialty restaurant by tranquil and serene blue sea’

It is a seafood ramen specialty restaurant with the motif of a warmhearted small ramen store that feels like it must be around right there next to the calm blue sea.
This place is a successful store with a unique concept of ‘standing seafood ramen house’, coming from the disadvantage of its small 26-square-meter space.
Upgrading the universally beloved ramen into a luxurious experience with a visual of excellent seafood stew,
this store is praised for its excellent content, using seasonal crabs and fresh ingredients to integrate its locational features of the seaside.

Commercial analysis, product development, branding,
ackage design, spatial design, marketing,
ingredient sourcing, recruiting,
and operating system design (All by Moduda Property)

Sky 9

A unique architectural design boasting the first panoramic open terrace among buildings of ‘Gueup Batteo’.

After modeling the success of our own project, “The Terrace Plaza,”
this completed project has been planned in advance from the land acquisition phase, including every floor’s layout and branding.

Commercial analysis, land acquisition,
architectural design, construction,
supervision, and spatial design.
(All by Moduda Property)