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Dosan Project

Moduda Project

Jayeondo Salt Bread in Dosan

“Urban Ritual”

Dosan park in Gangnam becomes a comforting place for people, tired in the midst of a city, along with Seoul Forest in Seongsu. As combining well-made content consisting of three excellent ingredients from nature and its location near by Dosan park, perfectly suited for the Urban Ritual, ‘Jayeondo Salt Bread in Dosan becomes the most representative case of a harmonious branding.

Commercial analysis, product development, branding,
package design, spatial design, marketing,
ingredient sourcing, recruiting, and operating system
(All by Moduda Property)